Branding
HAYWARDS
A modern redesign of Haywards 5000 that balances bold heritage with refined taste. The vintage-inspired visuals, deep red and gold palette, and improved label structure enhance authenticity, readability, and shelf impact, repositioning the beer as both classic and premium.
Year :
2024
Industry :
Food & Beverage
Client :
HAYWARDS
Project Duration :
4 weeks
Problem :
The original Haywards 5000 design was recognizable but lacked the refined visual appeal needed to connect with premium beer consumers. Its look no longer reflected the brand’s potential to stand out in a competitive market or appeal to a new generation of drinkers.
Solution :
The redesign modernizes Haywards 5000 while honoring its heritage. A vintage-inspired aesthetic with intricate detailing enhances authenticity, while the deep red and gold palette adds sophistication. The updated label structure improves readability and shelf impact, effectively repositioning the brand as bold, classic, and premium.
Challenge :
Key challenges included balancing modernization with preservation of the brand’s legacy, creating a premium aesthetic without alienating loyal customers, and ensuring the redesign had strong visibility on shelves. Refining details to achieve elegance while keeping the bold spirit of Haywards intact required careful design decisions.
Summary :
This project revitalizes Haywards 5000 by merging bold heritage with refined taste. Through vintage-inspired design, a sophisticated palette, and improved label clarity, the redesign enhances brand authenticity and market presence, appealing both to loyal drinkers and to new premium beer enthusiasts.
More Projects
Branding
HAYWARDS
A modern redesign of Haywards 5000 that balances bold heritage with refined taste. The vintage-inspired visuals, deep red and gold palette, and improved label structure enhance authenticity, readability, and shelf impact, repositioning the beer as both classic and premium.
Year :
2024
Industry :
Food & Beverage
Client :
HAYWARDS
Project Duration :
4 weeks
Problem :
The original Haywards 5000 design was recognizable but lacked the refined visual appeal needed to connect with premium beer consumers. Its look no longer reflected the brand’s potential to stand out in a competitive market or appeal to a new generation of drinkers.
Solution :
The redesign modernizes Haywards 5000 while honoring its heritage. A vintage-inspired aesthetic with intricate detailing enhances authenticity, while the deep red and gold palette adds sophistication. The updated label structure improves readability and shelf impact, effectively repositioning the brand as bold, classic, and premium.
Challenge :
Key challenges included balancing modernization with preservation of the brand’s legacy, creating a premium aesthetic without alienating loyal customers, and ensuring the redesign had strong visibility on shelves. Refining details to achieve elegance while keeping the bold spirit of Haywards intact required careful design decisions.
Summary :
This project revitalizes Haywards 5000 by merging bold heritage with refined taste. Through vintage-inspired design, a sophisticated palette, and improved label clarity, the redesign enhances brand authenticity and market presence, appealing both to loyal drinkers and to new premium beer enthusiasts.
More Projects
Branding
HAYWARDS
A modern redesign of Haywards 5000 that balances bold heritage with refined taste. The vintage-inspired visuals, deep red and gold palette, and improved label structure enhance authenticity, readability, and shelf impact, repositioning the beer as both classic and premium.
Year :
2024
Industry :
Food & Beverage
Client :
HAYWARDS
Project Duration :
4 weeks
Problem :
The original Haywards 5000 design was recognizable but lacked the refined visual appeal needed to connect with premium beer consumers. Its look no longer reflected the brand’s potential to stand out in a competitive market or appeal to a new generation of drinkers.
Solution :
The redesign modernizes Haywards 5000 while honoring its heritage. A vintage-inspired aesthetic with intricate detailing enhances authenticity, while the deep red and gold palette adds sophistication. The updated label structure improves readability and shelf impact, effectively repositioning the brand as bold, classic, and premium.
Challenge :
Key challenges included balancing modernization with preservation of the brand’s legacy, creating a premium aesthetic without alienating loyal customers, and ensuring the redesign had strong visibility on shelves. Refining details to achieve elegance while keeping the bold spirit of Haywards intact required careful design decisions.
Summary :
This project revitalizes Haywards 5000 by merging bold heritage with refined taste. Through vintage-inspired design, a sophisticated palette, and improved label clarity, the redesign enhances brand authenticity and market presence, appealing both to loyal drinkers and to new premium beer enthusiasts.