Branding
MALA
I reimagined Mala Candle’s packaging by introducing hand-drawn ingredient illustrations that bring each scent’s story to life. The new design highlights natural ingredients in a clear, approachable way while maintaining a cohesive, premium look across the brand’s home fragrance line.
Year :
2024
Industry :
Lifestyle & Wellness Products
Client :
Mala Candles
Project Duration :
3 weeks
Problem :
The original Mala packaging relied on a minimalist, industrial look that blended in with many other candle brands. It lacked emotional storytelling, had limited shelf impact, and did not visually communicate the essence of each scent.
Solution :
The new design introduces soft, elegant illustrations and rich, expressive color palettes that reflect each scent profile (Rosebud’s floral warmth and Fireside’s cozy depth). By prioritizing visual cues processed far faster than text, the redesign improves shelf visibility, strengthens sensory connection, and enhances perceived value.
Challenge :
To redesign the packaging in a way that elevates brand identity, creates instant visual recognition, and conveys the mood of each fragrance , while maintaining a premium, modern appeal.
Summary :
The original Mala Candle packaging, while minimalist, lacked strong shelf presence and emotional appeal. The redesign introduces soft, elegant illustrations that visually communicate the scent experience, making the product more inviting and recognizable. Rich, contrasting colors enhance brand differentiation, ensuring it stands out in a crowded market.
Given that humans process visuals 80-90% faster than text, the new design prioritizes immediate visual impact, allowing customers to grasp the product’s essence at a glance. The refined structure and typography elevate the premium feel, enhancing both brand identity and consumer engagement.
More Projects
Branding
MALA
I reimagined Mala Candle’s packaging by introducing hand-drawn ingredient illustrations that bring each scent’s story to life. The new design highlights natural ingredients in a clear, approachable way while maintaining a cohesive, premium look across the brand’s home fragrance line.
Year :
2024
Industry :
Lifestyle & Wellness Products
Client :
Mala Candles
Project Duration :
3 weeks
Problem :
The original Mala packaging relied on a minimalist, industrial look that blended in with many other candle brands. It lacked emotional storytelling, had limited shelf impact, and did not visually communicate the essence of each scent.
Solution :
The new design introduces soft, elegant illustrations and rich, expressive color palettes that reflect each scent profile (Rosebud’s floral warmth and Fireside’s cozy depth). By prioritizing visual cues processed far faster than text, the redesign improves shelf visibility, strengthens sensory connection, and enhances perceived value.
Challenge :
To redesign the packaging in a way that elevates brand identity, creates instant visual recognition, and conveys the mood of each fragrance , while maintaining a premium, modern appeal.
Summary :
The original Mala Candle packaging, while minimalist, lacked strong shelf presence and emotional appeal. The redesign introduces soft, elegant illustrations that visually communicate the scent experience, making the product more inviting and recognizable. Rich, contrasting colors enhance brand differentiation, ensuring it stands out in a crowded market.
Given that humans process visuals 80-90% faster than text, the new design prioritizes immediate visual impact, allowing customers to grasp the product’s essence at a glance. The refined structure and typography elevate the premium feel, enhancing both brand identity and consumer engagement.
More Projects
Branding
MALA
I reimagined Mala Candle’s packaging by introducing hand-drawn ingredient illustrations that bring each scent’s story to life. The new design highlights natural ingredients in a clear, approachable way while maintaining a cohesive, premium look across the brand’s home fragrance line.
Year :
2024
Industry :
Lifestyle & Wellness Products
Client :
Mala Candles
Project Duration :
3 weeks
Problem :
The original Mala packaging relied on a minimalist, industrial look that blended in with many other candle brands. It lacked emotional storytelling, had limited shelf impact, and did not visually communicate the essence of each scent.
Solution :
The new design introduces soft, elegant illustrations and rich, expressive color palettes that reflect each scent profile (Rosebud’s floral warmth and Fireside’s cozy depth). By prioritizing visual cues processed far faster than text, the redesign improves shelf visibility, strengthens sensory connection, and enhances perceived value.
Challenge :
To redesign the packaging in a way that elevates brand identity, creates instant visual recognition, and conveys the mood of each fragrance , while maintaining a premium, modern appeal.
Summary :
The original Mala Candle packaging, while minimalist, lacked strong shelf presence and emotional appeal. The redesign introduces soft, elegant illustrations that visually communicate the scent experience, making the product more inviting and recognizable. Rich, contrasting colors enhance brand differentiation, ensuring it stands out in a crowded market.
Given that humans process visuals 80-90% faster than text, the new design prioritizes immediate visual impact, allowing customers to grasp the product’s essence at a glance. The refined structure and typography elevate the premium feel, enhancing both brand identity and consumer engagement.