Graphic Design
LINEN CHEST
Created fresh Brand Identity for the "Linen Chest," including Logos,merchandise,posters, flyers, and social media graphics.
Year :
2024
Industry :
Home Decor/Lifestyle
Client :
LinenChest
Project Duration :
6 weeks
Problem :
Linen Chest’s existing brand identity felt outdated and lacked a distinctive presence in the competitive home décor market. While the company offers modern and stylish products, its visual identity did not reflect this quality. The logo and branding leaned heavily on a traditional aesthetic, which limited its appeal to a younger, design-conscious audience. Additionally, the brand lacked cohesion across platforms, creating a disconnect between the in-store experience and its digital presence.
Solution :
The rebrand focused on creating a modern, minimalist identity that better reflects Linen Chest’s role as a contemporary home décor retailer. The new logo was designed with an architectural influence, emphasizing clean lines and balance to communicate sophistication and timelessness.
Typography and color choices were carefully selected to establish a refined visual language that appeals to both existing customers and a younger, design-savvy audience. The updated identity is versatile across print, packaging, and digital applications, ensuring consistency at every customer touchpoint.
This approach positions Linen Chest as more than a traditional home goods store—it becomes a lifestyle brand that resonates with modern consumers seeking quality, elegance, and simplicity in their living spaces.
Challenge :
Redefining Linen Chest’s identity required balancing modernity with familiarity. The challenge was to evolve the brand into a sleek, minimal, and design-forward identity while still retaining accessibility for its existing customer base. Another key hurdle was translating the brand’s wide product offering—ranging from affordable home goods to premium décor—into a cohesive visual system that could adapt across different mediums.
I also needed to ensure that the new logo and visual language were versatile enough for both print and digital applications, without losing clarity or recognition at smaller scales. Striking this balance between timeless elegance and functional usability was the central challenge of the redesign.
Summary :
This rebrand transformed Linen Chest’s identity from a dated, traditional look into a modern and cohesive visual system. By addressing the challenge of balancing elegance with accessibility, the new branding communicates sophistication while remaining versatile across digital, print, and in-store applications. The result is an identity that positions Linen Chest as a contemporary lifestyle brand—resonating with both loyal customers and a younger, design-conscious audience.
More Projects
Graphic Design
LINEN CHEST
Created fresh Brand Identity for the "Linen Chest," including Logos,merchandise,posters, flyers, and social media graphics.
Year :
2024
Industry :
Home Decor/Lifestyle
Client :
LinenChest
Project Duration :
6 weeks
Problem :
Linen Chest’s existing brand identity felt outdated and lacked a distinctive presence in the competitive home décor market. While the company offers modern and stylish products, its visual identity did not reflect this quality. The logo and branding leaned heavily on a traditional aesthetic, which limited its appeal to a younger, design-conscious audience. Additionally, the brand lacked cohesion across platforms, creating a disconnect between the in-store experience and its digital presence.
Solution :
The rebrand focused on creating a modern, minimalist identity that better reflects Linen Chest’s role as a contemporary home décor retailer. The new logo was designed with an architectural influence, emphasizing clean lines and balance to communicate sophistication and timelessness.
Typography and color choices were carefully selected to establish a refined visual language that appeals to both existing customers and a younger, design-savvy audience. The updated identity is versatile across print, packaging, and digital applications, ensuring consistency at every customer touchpoint.
This approach positions Linen Chest as more than a traditional home goods store—it becomes a lifestyle brand that resonates with modern consumers seeking quality, elegance, and simplicity in their living spaces.
Challenge :
Redefining Linen Chest’s identity required balancing modernity with familiarity. The challenge was to evolve the brand into a sleek, minimal, and design-forward identity while still retaining accessibility for its existing customer base. Another key hurdle was translating the brand’s wide product offering—ranging from affordable home goods to premium décor—into a cohesive visual system that could adapt across different mediums.
I also needed to ensure that the new logo and visual language were versatile enough for both print and digital applications, without losing clarity or recognition at smaller scales. Striking this balance between timeless elegance and functional usability was the central challenge of the redesign.
Summary :
This rebrand transformed Linen Chest’s identity from a dated, traditional look into a modern and cohesive visual system. By addressing the challenge of balancing elegance with accessibility, the new branding communicates sophistication while remaining versatile across digital, print, and in-store applications. The result is an identity that positions Linen Chest as a contemporary lifestyle brand—resonating with both loyal customers and a younger, design-conscious audience.
More Projects
Graphic Design
LINEN CHEST
Created fresh Brand Identity for the "Linen Chest," including Logos,merchandise,posters, flyers, and social media graphics.
Year :
2024
Industry :
Home Decor/Lifestyle
Client :
LinenChest
Project Duration :
6 weeks
Problem :
Linen Chest’s existing brand identity felt outdated and lacked a distinctive presence in the competitive home décor market. While the company offers modern and stylish products, its visual identity did not reflect this quality. The logo and branding leaned heavily on a traditional aesthetic, which limited its appeal to a younger, design-conscious audience. Additionally, the brand lacked cohesion across platforms, creating a disconnect between the in-store experience and its digital presence.
Solution :
The rebrand focused on creating a modern, minimalist identity that better reflects Linen Chest’s role as a contemporary home décor retailer. The new logo was designed with an architectural influence, emphasizing clean lines and balance to communicate sophistication and timelessness.
Typography and color choices were carefully selected to establish a refined visual language that appeals to both existing customers and a younger, design-savvy audience. The updated identity is versatile across print, packaging, and digital applications, ensuring consistency at every customer touchpoint.
This approach positions Linen Chest as more than a traditional home goods store—it becomes a lifestyle brand that resonates with modern consumers seeking quality, elegance, and simplicity in their living spaces.
Challenge :
Redefining Linen Chest’s identity required balancing modernity with familiarity. The challenge was to evolve the brand into a sleek, minimal, and design-forward identity while still retaining accessibility for its existing customer base. Another key hurdle was translating the brand’s wide product offering—ranging from affordable home goods to premium décor—into a cohesive visual system that could adapt across different mediums.
I also needed to ensure that the new logo and visual language were versatile enough for both print and digital applications, without losing clarity or recognition at smaller scales. Striking this balance between timeless elegance and functional usability was the central challenge of the redesign.
Summary :
This rebrand transformed Linen Chest’s identity from a dated, traditional look into a modern and cohesive visual system. By addressing the challenge of balancing elegance with accessibility, the new branding communicates sophistication while remaining versatile across digital, print, and in-store applications. The result is an identity that positions Linen Chest as a contemporary lifestyle brand—resonating with both loyal customers and a younger, design-conscious audience.